Moving product brands forward through strategic design.

I help consumer brands bring products to market through product design, brand systems, launch creative, and digital marketing.

“Design is a conversation between a brand and its audience, built through intentional product and brand systems that shape how things are experienced in the market.”

Intro

Hi, I’m Sarah, a creative lead working across product, brand, and marketing for consumer, lifestyle, and DTC brands.

I work across the process from product development and merchandising through brand identity, launch creative, email, campaigns, and digital assets, helping brands bring ideas to market and keep the creative cohesive along the way.

With 20+ years of experience, I’ve worked with manufacturing, wholesale, e-commerce, and DTC companies at different stages of growth. I’m hands-on in the work, but I also understand how product, marketing, and brand need to work together to support the business.

My experience spans fashion accessories, lifestyle, stationery, gifts, adventure goods, and e-commerce, along with creative disciplines including music and photography. This range helps me bring a practical, adaptable perspective to the work, whether I’m developing a product, building a visual system, or creating the marketing assets that help bring it to market.

Creative Lead for Consumer Brands
Product-to-Market Systems

How I Partner:

Product Strategy, Development & Assortment Direction

I help shape products from early concepts through development, considering aesthetics, customer needs, assortment, materials, production, and how products will ultimately be presented and sold.

Brand Identity & Visual Systems

I develop and extend visual identities across products, packaging, marketing, retail, and digital touchpoints, creating cohesive systems that can work across channels and applications.

Launch, Campaign & Go-To-Market Execution

I create the visual assets that bring products and brands to market, including launch campaigns, email, digital, social, print, retail, and other marketing materials.

Projects with Leading Brands

Marvel, DC, Guy Harvey, Tony Hawk, Meateater, I Am Second, Banded, Groove Life, Nisolo, Lifeway, Katie Van Slyke, Michael Chandler, Wanderer, Academy Sports, Matco, ACE, Cracker Barrel, Fanatics, Walmart, Walgreens, Publix, Tractor Supply, Scheels +

All works on this site are the property of my clients