Strategic design that moves brands forward.

From product lines to visual storytelling, we bridge creativity, data, and market insight—helping brands build stronger connections and grow.

“ Design is a conversation between your brand and your audience. My approach is rooted in intentional design that draws people into meaningful connection.”

Intro

Hi! I’m Sarah, a fractional designer and creative partner behind Chariot and Craft, based just outside Nashville, Tennessee. I work with e-commerce and product-focused brands who care deeply about story, purpose, and audience connection. At Chariot and Craft, thoughtful design meets strategic thinking.

Creativity has always been my playground—from sketching fashion and sewing stuffed animals out of socks as a kid, to selling handmade products as a teen, to launching my own e-commerce venture. Exploring ideas, experimenting, and making things that connect has been at the heart of everything I do.

Product design is where my creativity meets purpose—it’s more than visuals; it’s connection. I approach design as a conversation between your brand and your audience. Through product lines, brand identity, and creative assets, I create work that engages people, builds connection, and drives meaningful results. I collaborate with brands who value thoughtful, audience-focused design and want creative that truly performs.

Creative Leader. Fractional Product Designer & Graphic Designer.

Work

I’m a fractional creative partner with 20+ years shaping products, brands, and campaigns that turn ideas into real results. My approach blends creative direction, strategy, hands-on design, and deep audience insight - combining data, intuition, and experience to create work that resonates.

I’ve led projects from concept to launch across product lines, brand identity, packaging, marketing assets, e-commerce, trade shows, and retail. I collaborate with marketing teams, wholesale partners, influencers, and sales teams to create design that connects audiences with products - and drives measurable results.

My industry experience spans music industry, photography, gift products, stationery, women’s fashion, adventure gear, quiet luxury and lifestyle e-commerce, including building my own brand. This breadth keeps my work grounded, adaptable, and always focused on meaningful audience connection.

  • Product Line Auditing
    Product Design Consulting
    Product Development
    DTC Product
    Design Influencer Collaborations Product Line Pitches
    NGO Product Lines For Fundraising

  • Tradeshow Displays

    Booth Displays

    Packaging

    Print Collateral

    Merch Design

  • Creative Direction

    Art Direction

    Branding: logos, design systems

    Mood boards

  • Brand Emails

    Digital Assets: Promo & Launch Campaigns, Organic & Paid Social,

    Website assets

    Posts & Stories

    Launch Campaigns

Projects with Leading Brands

Marvel, DC, Guy Harvey, Tony Hawk, Meateater, I Am Second, Banded, Groove Life, Nisolo, Lifeway, Katie Van Slyke, Michael Chandler, Wanderer, Academy Sports, Matco, ACE, Cracker Barrel, Fanatics, Walmart, Walgreens, Publix, Tractor Supply, Scheels +

All works on this site are the property of my clients

Let’s Create Something That Connects.

Let’s Create Something That Connects.