Moving product brands forward through strategic design.

Hi, I’m Sarah, a fractional creative partner shaping how product brands move from concept to market across product, merchandising, and marketing. I work with manufacturing, wholesale, early-stage and scaling e-commerce and DTC product companies.

My work connects product decisions to real-world selling behavior, from early concept and assortment thinking through packaging, brand systems, launch creative, and email marketing, building cohesive and commercially effective brand experiences.

I’ve spent 20+ years working across product development and merchandising, brand and packaging design, and e-commerce, retail, email, and campaign creative. I work hands-on while also thinking at a systems level, connecting creative direction to customer behavior and how products and brands are experienced in the market.

Across industries like fashion accessories, lifestyle, stationery, gifts, adventure goods, quiet luxury, and e-commerce brands, I’ve worked within a wide range of creative disciplines including music, photography, and building my own brand. This breadth keeps my work grounded and adaptable, allowing me to shape cohesive product and brand systems that improve how products perform once they reach market.