Design that is crafted to drive audience connection.
Combine data + experience + old fashion intuition = product + visuals that will connect with your audience. We’re keeping alive thoughtful design craft that connects customers with product.
“ Design is a conversation between your brand and your audience. My approach is rooted in intentional design that draws people into meaningful connection.”
Intro
Hi! I’m Sarah, the designer behind Chariot and Craft, based just outside of Nashville, Tennessee. I work with brands who care deeply about product, story, and purpose. Chariot and Craft is where thoughtful design meets strategic thinking.
My creative roots run deep. From sketching fashion and sewing stuffed animals out of socks as a kid, to selling hand-crafted products as a teenager, to launching business ideas as a young adult — I’ve always found joy in making things.
Product design is my first creative love. I believe design is more than visuals- it’s a conversation between your brand and your audience. My approach is rooted in intentional design that draws people into meaningful connection, whether through product design, brand identity, or creative assets that bring your story to life. I love collaborating with brands who value thoughtful, audience-focused design and want creative that truly performs.
Creative Leader. Product Designer. Graphic Designer.
Work
I’m a creative leader with 20+ years of experience shaping products, brands, and campaigns that turn ideas and products into real results. My approach blends creative direction, strategy, hands-on design, and plenty of real-world experience; combining data, intuition, and deep audience understanding to create work that resonates. From developing full product lines to building brand identity and art directing marketing assets across digital, packaging, print, tradeshows, and retail, I’ve led projects from concept through launch—collaborating with marketing teams, wholesale partners, influencers, and sales teams to create design that not only looks great but performs. My industry experience spans photography, music, gift products, stationery, women’s fashion e-commerce, adventure gear and lifestyle product e-commerce, and even building my own e-commerce brand — all of which keeps my work grounded, adaptable, and always audience-focused.
Product Development
DTC Product Design
Influencer Collaboration
Product Line Pitches
Brand Building
Creative Direction
Art Direction
Mood Boards
Logos
Promos
Launches
Paid & Organic Social
DTC Email Design
Tradeshow Ads
Booth Displays
Merchandising
Packaging
Print Collateral
Merch
Services
Product Line Auditing
Product Design Consulting
Product Development
Product Design
NGO Product Lines for Fundraising
Creative Direction
Art Direction
Influencer Collaboration
Branding: Logos, Design Systems
Brand Emails
Digital Assets: Promo & Launch Campaigns, Organic & Paid Social +
Print: Tradeshow Displays, Large Scale OOH, Packaging, Mailers +
Merch Design
Clients & Top Name Projects
Marvel, DC, Guy Harvey, Tony Hawk, Meateater, I Am Second, Banded, Groove Life, Nisolo, Lifeway, Katie Van Slyke, Michael Chandler, Wanderer, Academy Sports, Matco, ACE, Cracker Barrel, Fanatics, Walmart, Walgreens, Publix, Tractor Supply, Scheels +
All works on this site are the property of my clients